FORD x GOOGLE MAPS

PEOPLE WANT TO GO OFF-ROADING, THEY JUST DON’T KNOW HOW TO NAVIGATE IT.

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A third of Americans own an off-road-capable SUV. But fewer than 2% ever leave the pavement.

 

For most people, off-roading feels like a gamble.

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Trails are rough and unpredictable.

 

And while GPS tools exist, they’re built for paying, hardcore hobbyists – not everyday drivers. Most don’t know where to start, how to plan or what to expect once the road ends.

 

SO WE ASKED:

 

WHY CAN’T NAVIGATING THE OFF-ROAD BE AS SIMPLE AS USING GOOGLE MAPS?

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What if it could help us navigate the off-road with confidence?

 

So Ford and Google Maps teamed up to do something that had never been done before.

 

Over 32 days and 5,900 miles, a convoy led by the Ford Bronco carried Google’s Street View camera across the entire TransAmerica Trail – the longest off-road route in the U.S. – crossing deserts, mountains and backcountry roads across 13 states.

 

For the first time, anyone can digitally preview and navigate America’s longest off-road trail with the same confidence they would a city street.

 

And every mile captured now doubles as a permanent, interactive billboard, forever capturing Ford’s off-road capability on Google Maps.