LA LOVES A SEQUEL

Win ads are an iconic part of Nike’s history, celebrating landmark victories in sport.

But how do you celebrate the exact same victory in the same sport, by the same team, in the same city... one year later?

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By embracing the sequel as better than the original: L.A. LOVES A SEQUEL.

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Rewind to a year ago. Seconds after the Dodgers secured their first championship win since 1988, Nike aired a film that treated the season like a feature movie, closing with a full credits roll. It became an instant cultural hit.

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Then in 2025, the Dodgers repeated.

So Nike did too.

Not by copying, but by elevating.

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The new win ad picked up exactly where last year’s credits left off, rewinding back to the top as bloopers and defining moments from the 2025 postseason synced perfectly with every name on screen. Nike didn’t just acknowledge the repeat—they mythologized it.

The film aired to over seventeen million live viewers during the most-watched baseball game in thirty-four years.

 

On Instagram, it earned forty-one million views, thirty-eight thousand reposts, and over six hundred thousand likes, becoming one of the most liked Nike win ads ever.

 

Scoring the film to Kendrick Lamar’s “Squabble Up” tapped directly into LA’s cultural moment, connecting the championship to the city’s artistic rivalry. The spot even pushed the track back into the Billboard Top 100.

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Then the story spilled into the streets. Marquees and billboards across Los Angeles lit up with “LA Loves a Sequel,” turning the city itself into the campaign.

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Fans across sports began asking for their own closing credits. Dodgers fans demanded it become tradition.

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Nike proved a repeat win doesn’t have to feel repeated.
 

In a city built on franchises, back to back became more than a stat.

It became the season’s best sequel.